Client: Steiner & Associates
Architect: KA Architecture
Lighting Designer: Sardi Design
SACO unveiled its latest video lighting installation at the newly created premier shopping, dining, and entertainment destination Liberty Center in the heart of Cincinnati, Ohio, USA.
Almost 1500 Shockwave V-stick Linear Video products cover the surface of the rooftop’s large cylindrical tower, which is a major focal point for the thousands of people that arrive at the Liberty Center every day.
The V-Stick fixture is designed to be discreet during the day, blending into the architecture and exposing the corrugated structure reminiscent of the smoke stack. When the sun sets, the tower comes to life with bright, colorful video content communicating the vibrant life of the venue. With a combination of almost 30,000 high intensity LED pixels, SACO delivered a magical experience on the Liberty Center skyline.
“What made this project so special was the collaboration with the client and the design team from the very beginning. It allowed us to develop and integrate our media solutions within the very fabric of the building, which in turn completely conceals the technology and allows the design to shine” says Jon Labbee, Executive Producer & CMO.