Jeddah’s Corniche won’t ever be the same after final completion of the King’s Road Tower and its breath-taking cutting-edge LED Media Facade.
Being the largest in the Middle East, with almost 10.000sqm of custom-made video system, it also uses the DMF 2.0 technology: the latest and trendiest innovation for full integration into the Facade.
King’s Road Tower has been designed to become a flagship for Jeddah by using the latest innovations and materials within its Architectural Concept.
SACO accepted the challenge and developed a large scale custom-made Media Facade managing three different cutting-edge technologies: lighting, video and DMF 2.0, that would be totally integrated into the building facade.
