Project

SACO| SOBEYS DIGITAL CAR WASH EXPERIENCE

By 26/02/2014 No Comments

SACO is proud to showcase its revolutionary digital car wash experience for Canadian food retail giant Sobeys Inc., which has recently taken over a large number of Shell gas stations across the province of Québec, Canada.

The experience of the car wash has now been given a unique twist, changing the conventional routine car wash into a visually engaging and exciting experience for both users and onlookers alike with its new color-changing lightBox scheme.

To create this unique experience, SACO’s design team utilized advanced architectural show strategies; the “space” was divided into projection surfaces and treated independently to create a layered effect.

The back wall inside the car wash is fitted with SACO’s Shockwave ALFA’s VIDEO LIGHTS to illuminate the entire surface and allow the area to stand out from a distance, whilst the Shockwave DELTA-2’s beam down from all angles onto the vehicle, thus allowing for a second highlighted surface of the car inciting the passengers with a colorful “bubble and soap” show from inside the vehicle. In addition, SACO’s Shockwave ALFA’s were installed to highlight the water spray. The combined effects create a fun and interactive experience that will make you want to clean your vehicle over and over again. Adding to the scene, each type of wash has its own unique content and color scheme. SACO’s design team utilized Sobeys branding directives as a basis for the artistic direction. The result is a great balance between art, branding and commercial value.

Jonathan Labbee, COO of SACO, commented: “It’s nice to see that even in an industry that is traditionally conservative, some companies are willing to innovate and derive success from their willingness to be different.”

The Digital Car Wash Experience is proving to be a success! Not only is it generating more sales, but also making the gas station a more entertaining place to be. SACO carried out this entire project from the initial design process to completing the installation and providing a simple to use, interactive control system.

With corporate offices in Europe, the Middle East, and North America, SACO’s team boasts over 20 years of experience in the development and supply of industry leading Solid State LED Lighting and Media Solutions. As an innovator, we are continually improving durability, quality, and reliability of our products, while maintaining a state-of-the-art design adaptable to today’s dynamic environment.

SACO has become the technological leader and preferred brand name in both indoor and outdoor LED Solid State Lighting and Media Solutions. Our mission is to provide our clients with the most comprehensive and dependable integration of Design, Engineering, Products, and Support program available in the global marketplace.

For further information, contact Linda Eytcheson, Director Finance & Administration at (514) 731-3999.

Leave a Reply

EnglishFrench